Friday, June 26, 2020

Typeface



Herbert Bayer Universal Alphabet, 1925


Herbert Bayer taught at Bauhaus; his workshop helped in soliciting printing orders to balance the budget of the school.  Sans serif typeface fonts were used almost exclusively in Early Modern Art and at Bauhaus, striking typographic design innovations along functional and constructivist lines.


Bayer experimented with flush-left & ragged right typesetting.  He also used extreme contrasts of type size and weight used to convey visual hierarchy and an implied grid system (Meggs).


Other known typeface creators:

  • Eric Gill who created Perpetua
  • Futura was designed by Paul Renner
  • Rudolph Koch invented typeface Kabel
  • Stanley Morrison created New Times Roman in 1932

William Addison Dwiggins, an American illustrator and type designer, coins the term "graphic design" in 1922.  His work was largely comprised in the Art Deco movement which rose during the tail end of the Early Modern art movement (Kaiser).

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