Plakastil is a design school that emerged in Germany. It adheres to reductive, flat-color design.
Lucian Bernhard's Poster for Priester matches, 1901 included one word and 2 matches. Created for a design competition, it was initially tossed in the garbage by the judges until 1 judge retrieved it and thought it was genius! Plakastil is known for decorative shapes, bright clear colors, simple lettering, and highly reductive design. It has influenced generations of poster advertising to this day. “Moved graphic communications one step further in the simplification and reduction of naturalism into a visual language of shape and sign.” (Meggs). In 1923, Lucian Bernhard moved to NYC but his work was far too modern for America’s tastes then. In 1928 he contracted with the American Type Founders to design new typefaces.
No comments:
Post a Comment