First Brand Designer

German industrial engineer Peter Behrens taught at the Dusseldorf School of Arts & Crafts.  He is known as the first brand designer.  He worked for AEG, a manufacturer of industrial goods.   While there, he identified the need for a logo, business cards, promotional materials, brochures, packaging, encompassing a lot of what graphic designers still do today (Kaiser). 

Peter Behrens, 1913

• key figure in setting up standardizations and baselines of graphic design
• first designer to promote the use of a grid
• introduced the world to branding

Be sure to check out the following link which provides an AMAZING History of Graphic Design, including the information above:  https://www.youtube.com/watch?v=f-AbeV15Kpk